Filters
Executive Insights
Total Impressions
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Total Clicks
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Total Spend
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Total Conversions
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Total Revenue
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CTR
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Conversion Rate
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CPC
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CPA
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ROAS
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ROAS by Channel
Revenue by Campaign
Revenue Trend by Date
Campaign & Channel Performance
| Campaign | Channel | Impressions | Clicks | Spend (AED) | Conversions | Revenue (AED) | CTR | Conv. Rate | CPC | CPA | ROAS |
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Strategic Question Insights
Q7: Recommended Budget Allocation (AED 10,000)
Data Method & Formulas
Formulas: CTR = Total Clicks / Total Impressions; Conversion Rate = Total Conversions / Total Clicks; CPC = Total Spend / Total Clicks; CPA = Total Spend / Total Conversions; ROAS = Total Revenue / Total Spend.
Methodology: Metrics are calculated from aggregated group totals, not by averaging row-level rates. Data is sourced from published, read-only Google Sheets CSV URLs. The application automatically refreshes every 60 seconds.